Sangeeta Boochra, founder and designer of the eponymous jewellery brand, talks about how her brand connects with customers, with strategies ranging from celebrity collaborations to affordable collections that broaden appeal

Injecting modernity into heritage, Sangeeta Boochra has collaborated with Nitibha Kaul, bringing the “Vividh” to life.

The coming together of couture and jewellery in a collaborative endeavour is a mutually beneficial exercise for both jewellery brands and fashion designers. Suneeta Kaul takes an in-depth look at some of the collaborations that turned out well

This collection offers timeless and classic pieces that will always be cherished.

Boochra has collaborated with Deme Love to form a jewellery line that redefines the modern-day accessory.

Aqua themed designs from the renowned family of Seth Kistoor Chand Boochra – the Silver King of India

All Sangeeta Boochra’s pieces are made with Sterling Silver and embellished with different motifs, stones like pearls, onyx, turquoise, and more

Boochra set up her jewellery business in 1994; her jewellery comprises statement necklaces to showstopper earrings and bracelets

Sangeeta Boochra welcomes Diwali with a range of Rajasthani Meenakari jewellery

Jewel Box is Bangalore’s first multi- jewellery brand retail outlet displaying 
collection from 30 unique designers
 

All these  pieces are expertly crafted and designed by Sangeeta Boochra in 18 to 22 kt silver

Each one is uniquely and differently handcrafted in 18 to 22 kt silver

These earrings are handmade combining rich and vibrant colors, bright flower using the ancient art of Meenakari to create a striking effect

The designer offers an exclusive collection of hand painted 18 to 22kt silver jewellery with Radha and Krishna printed on it